Pulse Legacy Archive August 2012

PULSE AUGUST 2012 ct Get produur retail o ideas fortyhis issue’s area in Advertising Special plement Sup 9-56)! RETAIL E X P E R I E N C E I S PA . CO M (pages 4 RETHINKING NEW MINDSET ON OLD WAYS Exclusive on Digital Pulse! ® ● Get a glimpse of an episode of Our America hosted by this issue’s guest Conversations expert and one of this year’s ISPA Conference & Expo speakers, Lisa Ling. 22 ● Read Travelzoo’s Senior Vice President of Business Development Steven Savad’s five-step plan before you advertise on discount sites. 31 ● Read The Spa at Yellow Creek Executive Director Scott Vazinski’s advice on how to get the most return on investment from deal-a-day promotions. 33