Bizpreneur Middle East May 2021 | Page 32

LEADERSHIP - FEATURE

REPUTATION LEADERSHIP FOR ENTREPRENEURS -

A MUST HAVE OR A LUXURY?

BY ANU BHATNAGAR

If you are a start-up founder or entrepreneur, you are balancing every decision, every choice and every investment.

So let me ask you what are the MUST HAVE’s investments for any entrepreneur?

Technology – YES

Marketing – YES

Sales – YES

Reputation Management – What do you think?

Two oft repeated questions I hear from founders are:

What is in it for me?

Is it a MUST have for this early stage of our business?

If you are thinking the same you are not alone.

Today I will address the basics, use and value of reputation leadership for entrepreneurs.

I have with me two experts with diverse experience and unique perspectives from their rich and fabulous careers.