Trustnet Magazine 56 November 2019 | Page 4

Cover story 4 / 5 [ MEGATRENDS ] Cherry Reynard looks at the themes set to drive growth in markets over the coming decades Megatrends I n a generally lacklustre economic environment, there are still opportunities to harness astonishing growth: for example, by 2030, McKinsey predicts 70 per cent of companies will have adopted at least one type of artificial intelligence technology, worth around $13trn to the global economy. Elsewhere, renewables, complemented by nuclear, will provide more than half of global electricity by 2035; their share of the overall energy mix will rise from 19 per cent today to 34 per cent in 2050. These are significant trends attracting significant amounts of capital and, as such, should be fertile hunting grounds for investors. With this in mind, numerous asset managers are prioritising the identification of “megatrends” – those compelling economic forces that are reshaping the world – as a tool to find companies with a strategic advantage. TRUSTNET Numerous asset managers are prioritising the identification of “megatrends” – those compelling economic forces that are reshaping the world – as a tool to find companies with a strategic advantage trustnet.com