Pulse Legacy Archive March / April 2012

PULSE MARCH/APRIL 2012 E X P E R I E N C E I S PA . CO M Loop IN THE MEDIA AND PUBLIC RELATIONS Exclusive on Digital Pulse! ● Read Edelman Executive VP Jennifer Pfahler’s advice on how to tell the story of wellness 21 ● View videos of Eminence Organic Skin Care and Miraval Resort and Spa 23 ● ● ® Access U.S. and international media contacts 40 Read guest expert Peter Kerr’s advice on how to use social media to avert a PR crisis 51