Video walls aren ’ t just for sports bars anymore . These interactive displays are sensory experiences that entertain as well as inform — sometimes on a colossal scale .
Walls of Fame
The Link at Choctaw Casino & Resort Photo credit : Joe Cantu
Video walls aren ’ t just for sports bars anymore . These interactive displays are sensory experiences that entertain as well as inform — sometimes on a colossal scale .
By Bill Sokolic
The video wall at Choctaw Casino & Resort changes with the hours of the day , deepening from daylight to dusk to nightfall , and also changing with the seasons .
The attraction called the Link features a setting of flora , fauna and fantasy , including true-to-life woodland creatures who casually come and go from the glen , drawing viewers into their digital world . Animals and other features rise unexpectedly , leaving visitors with a sense of wonder and an eagerness to see more .
Conceptualized as a “ living ” attraction , the Link takes digital entertain- ment to the nth degree , technology-wise . Since its launch in 2020 at the Durant , Oklahoma tribal resort , it has become a stand-alone destination , the latest iteration of attractions like the fountains at the Bellagio in Las Vegas .
“ The Link serves as the resort ’ s digital response to other well-known gaming industry art installations ,” says Dave Kubajak , senior vice president of sales for JCM Global , which designed and installed the attraction in collaboration with Meld Strategy and Creative . “ It also serves as a bridge between the two large gaming floors .”
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