ISPA Pulse Advertorial Fulfillment Piece

PULSE MAGAZINE ISPA ADVERTORIAL What is an ISPA Advertorial? ISPA Advertorials are sponsored feature articles that flow naturally with the editorial content of each Pulse magazine issue. In about 400 words, advertorials give Pulse readers a chance to fully understand a brand from the voice of a trusted source. Interview Preparation • What is your primary message you would like to convey within the advertorial? • What action would you like to inspire readers to take after reading the advertorial? • What problems are you helping spas solve with your information shared? Interview Focus Points • Show the audience what’s unique about your brand/company. • Indirectly emphasize a strong knowledge base through the sharing of valuable information. • Highlight partners, success stories, etc. to help pique the readers’ attention. • Leave audience with at least two takeaways (i.e. how to use product to make a profit, bundle pairing ideas, etc.) What We Need From You • A collection of four to six high resolution images for the designer to choose from. At least one image highlighting the product/service in use or on display at a spa would be ideal. Diverse photo options are recommended. • Upload photos here or email to [email protected]. What to Expect Post-Interview Following the completion of the advertorial interview, the editor will craft the advertorial content and send it back to the interviewee for content review to confirm accuracy prior to finalizing the content. Please note the review turnaround period is two days due to the tight timeline for publication production.