Clearview National February 2019 - Issue 207 | Page 60
CONSERVATORIES&SOLIDROOFS
‘PITCH PERFECT’: THE INSTALLERS’
PREFERRED SOLID ROOF
» » AS A FOUR-YEAR OLD COMPANY
that started from a tiny unit in Bolton,
Icotherm Roof Systems has moved up in leaps
and bounds.
Thousands of roofs have been
manufactured, the work force has grown
several fold, and in March 2018, the business
moved to larger premises in Blackburn;
increasing capacity and growth capabilities.
Dave Jackson, the man behind the Icotherm
solid roof, is just as passionate (some might
say more) about the product as he was 4
years ago. “We still have so much to achieve.
I firmly believe that we are offering the best
product on the market today. We have spent
a lot of time developing and improving the
core product, the way we build the insulated
pods, how they work together, and the ease
and speed of installation. More importantly
we have never compromised on performance;
we want it to be the best product out there
and we believe we are the installers’ preferred
solid roof.”
And for good reasons: jhai-Approved, with
standard U-values at 0.18 – (but can be as low
as 0.12 -especially suitable for the Scottish
region); waterproof in under 3 hours from the
start of roof installation (especially suitable
for… all UK regions), with an overall design
that ensures a smooth installation.
SOLID GROWTH
Icotherm has now reached its next growth
stage. The demand for solid roof solutions,
either as a replacement option, of for new single
storey extensions and garages, is going to carry
on growing. And clearly the company’s potential
is far from fulfilled, as the product engineers are
working on developing new product lines; We
don’t want to be the first to market, but we are
definitely aiming to be the best.
Dave Jackson adds: “A few months ago we
realised that in order to successfully take the
company into a solid growth spurt we would
need to change our approach and aim to be
more than just the reliable, small manufacturer
that we are. We took the decision to bring in a
new team member with the experience to help
us become the solid roof system company of
reference.”
A FRENCH PERSPECTIVE
And this has led to the appointment of
Icotherm’s new Marketing Manager, Anne-
Marie Busch.
Having spent five years with K2
Conservatories, between 2010 and 2015,
Anne-Marie drove the revival of the K2 brands
and launched the orangery solutions range.
“This was my first time in the industry,”
comments Anne-Marie. I had a blank slate
back then; we needed to rebuild the brand
and renew interest in the company, at a time
where new installations had been dropping
drastically.
“I am really excited about what can be
achieved with Icotherm Roof Systems. I will
be setting up the marketing function from the
ground up and be part of a management team
that aims to turn Icotherm into a national
brand. We want to set the standards for
service, product quality, innovation, value,
and of course be the timber framed solid roof
system of reference.”
PITCHING FOR 2019
In order to achieve this, Icotherm is
going to make a lot of changes in the way it
supports its customers in 2019. Selecting a
solid roof replacement is no small decision
for the homeowner. The market-demands
more from its suppliers. Homeowners are
looking for quality, performance and long
lasting installations, and we want to support
our customers achieve that by presenting
and selling our products, whether it is in the
showroom or in the front room.
Exciting times are ahead. We will be
offering a new lifestyle brochure, marketing
support material and much more.
For further information contact Anne-Marie
at [email protected].,
www.icotherm.co.uk, 01204 773040
60 » F EB 2019 » CL EARVI E W- UK . C O M