Conference News July-August 2021 | Page 26

26 Agency profile

PEOPLE , PROFIT , PL ANET

Dina Green , MD at OrangeDoor , says finding the balance between the elements is how an agency delivers client success .
oday , there is a current of energy running through progressive businesses which has the power to be a real force for good in the world .
What excites us is sharing this energy through unforgettable , immersive experiences that open doors to new conversations and empower actions .
OrangeDoor ’ s purpose is to enable change-makers to stand out and influence others and this is built on three main belief pillars . First , diverse thinking powers creativity , innovation and performance ; second , decision-making should be based on evidence and insights as well as great creative thinking ; and third , balancing people , profit and the planet .
We also believe that connecting values to actions will create a cleaner , kinder world and our mission is to create unforgettable experiences that enable our clients to affect positive change .
OrangeDoor is a women-led and majority-owned agency with a 21-year heritage in delivering world-class virtual and hybrid event experiences . We are based in the UK and execute globally .
We have strong family values which we share with our people and our clients . We believe in integrity , professionalism , passion and creativity , and our values are
Dina Green
reflected in our journey to become a B Corp and balance people , profit , and purpose .
Our attitude is beautifully summed up in this quote by Steve Jobs : “ It ’ s better to be a pirate than join the navy .”
Pirates operate without the bureaucracy of big networks . They support one another and their leadership in pursuit of their goal . A pirate can stay creative and on-task in difficult or hostile environments , and can act independently and take intelligent risks , but always within the scope of the greater vision and needs of the crew .
Corporates at the crossroads : the land of opportunity
The crossroads corporates find themselves at right now splits a land of opportunity . The past year and a half has forced us to be so much better at what was , in most parts , the poor relation of events : virtual . At OrangeDoor we are now working on improving physical events by the same factor as our digital . It ’ s insanely exciting .
For the first time we understand the roles of virtual and physical , and indeed hybrid . In addition , we have a clearer picture of how we use these vehicles at the different stages of customers ’ journeys and corporates ’ sales cycles .
We understand how to integrate sales and marketing teams through events , and also how to align employees and departments with company strategy and customers ’ objectives , along your event-development journey .
A well thought-out and executed event-development programme will realise as much new business and existing-customer engagement as the event and subsequent post-event relationship-building .
There is a wonderful world of opportunity out there and we are chomping at the bit to deliver stand-out experiences for our customers and theirs . CN www . conference-news . co . uk